Lora Horn Web StrategyI help your mental health or nonprofit enterprise nurture your client & donor relationships through a solid content strategy.
case studies & whitepapers
web page copy and design
website, email, articles
Not sure where to start?
My Trusty Tools
- Web page content
- Blog articles
- Email sequences & newsletters
- Social media posts
- WordPress web design
We can graft together elements to create a custom approach for your business that will:
- build your authority
- strengthen trust
- increase your business
Audits & Coaching
I’ll look over your current strategy & suggest an approach going forward.
What you don’t know yet, I can teach.
Lora’s provided an article that was both well researched and well written. She went out of her way to include details not asked for, but will surely enhance the reader’s experience. She was a pleasure to work with.
Joey Hills, VacationIdea.com
You’re Past the Seedling Stage . . .
You’re not bootstrapping your business anymore. You know that you need to invest in your business in order to grow it.
It’s time to nourish your business with a consistent content strategy.
Many small business owners see marketing just like novice gardeners see fertilizers:
- they don’t understand it
- they’re a bit afraid of it
- they only try a bit here & there, so the results are inconsistent.
I don’t like hard-push sales and neither do most of your clients. But what I do like is content marketing.
Content marketing isn’t pushy. It’s simply writing.
- It’s what’s on your website
- It’s what’s in your emails
- It’s what’s in your blog & your social media posts
Content marketing is about nurturing relationships. It’s earthy compost, not a hard dusting of nitrogen that’s as likely to burn your client as it is to nourish.
A good content strategy feeds those relationships and encourages healthy growth.
When clients decide they need your services, they’ll know who to turn to because they’ve been hearing from you and learning from you all along.
Content Marketing Bears Fruit
Websites, blogs, social media, & email lists are some of the scariest or most tedious aspects of running a small business (for the owner). Because of that, they get pushed aside.
This is a costly mistake. 70-80% of consumers research a company online before visiting or making a purchase (source: Blue Corona).
You need to show up. I give you a web presence so they can find you.
If someone has bought from you before, they are much more likely to buy from you again. I help you nurture those ongoing relationships so that clients become fans and keep coming back.
You’re More Like a Garden than a Huge Park
Huge companies consider content marketing one of the most important things they do.
And they’re right.
They either hire agencies that handle the whole process or they have an in-house team, and the process goes like this:
- The graphic designer creates the designs that are needed.
- The copywriters write all the content for the project.
- All of this is handed over to the web designers to create the page and incorporate the graphic design and copywriting.
This often costs 10’s of thousands of dollars, if not more (and yes . . . still worth it).
You’re willing to invest, but you don’t have those kinds of resources.
I work with small to medium businesses to create copy that will help your business scale.
I’ll dig in and get my hands dirty, putting systems in place that let your internet content marketing efforts bear fruit.
Ready to Talk?
(760) 354 9126
San Diego, California