My Clients view the world in 1 of these 3 ways:
“I don’t want to think about business-y things.
I just want to help people because that’s why we’re here.
Also, our process may or may not be a little chaotic.”
“What I do know there is a lot that I don’t know.
We need a strategy and we need to know if that strategy is working…BUT I’m not sure how to get there.”
“Whatever it is, there’s a biz side to it. I’m not scared of a sales funnel and I definitely want to know the ROI.
Marketing is only part of the picture. We’re in the business of helping people. Solid practices let us do that efficiently.”