Who Are You, Really…Deep down?
“I don’t want to think about business-y things.
I just want to help people because that’s why we’re here.
Also, things might or might not be a little chaotic.”
“What I do know is I know there is a lot that I don’t know. We need a strategy and we need to know if it is working.
BUT I’m not sure how to get there. I’d love for someone to tell me how to do that.”
“Whatever it is, there’s a biz side to it. I’m not scared of a sales funnel and I definitely want to know the ROI.
Marketing is part of the picture, though because we’re about helping people, there are differences.”
Lora, What sort of mysterious “content” are we talking about?
Case Studies & White Papers
Case studies are powerful tools that show how you are working in people’s lives. A case study can highlight how you’ve helped a client (with their permission, of course) or the work of an impressive volunteer..
White papers are a solid way to demonstrate your expertise and contribute to the core knowledge of your field.
Articles tell about what matters. They also give you material to share with your email list and in social media.
After a while, you can use the articles to feed other efforts — create an e-book, convert to a podcast or YouTube video, or inspire future posts.
Content is renewable and recyclable!
Website Design & Content
Your website is the digital place where people go to discover what you are about and how you work. It can be as inactive as a Yellow Pages ad or a living, breathing introduction to everything you are about.
Does it accurately reflect that? Could it be talking over people’s heads or missing out on key information?
Talk to me about a site audit. I’ll evaluate your site’s strengths and weaknesses. and we’ll decide where to go from there.
Emails & Sequences
A lot of people think the website is the most important piece of their arsenal, but it’s not. The most important piece is your email list.
When you have someone’s email address, you don’t have to worry about changing algorithms, SEO rankings, or even people remembering to go back to your website.
Email communication lets you build relationships and continually puts you in front of your supporters and clients–and you’re in control.