Lora Horn Mental Health CopyWriterI help you nurture & strengthen your client relationships through a solid content strategy.
case studies & whitepapers
web page copy & design
website, email, articles
Not sure where to start?
My Trusty Tools
- White papers
- Case studies
- Web page content
- Blog articles
- Email sequences & newsletters
- Social media posts
- WordPress web design
We can graft together elements to create a custom approach for your practice or center that will:
- build your authority
- strengthen trust
- increase your clientele
Audits & Coaching
I’ll look over your current strategy & together we’ll put together an approach going forward.
What you don’t know yet, I can teach.
Lora’s provided an article that was both well researched and well written. She went out of her way to include details not asked for, but will surely enhance the reader’s experience. She was a pleasure to work with.
Joey Hills, VacationIdea.com
You’re Past the Seedling Stage . . .
You’re not bootstrapping anymore. You know that you need to invest in your business in order to grow it.
It’s time to nourish your mental health enterprise with a consistent content strategy.
Many small business owners see marketing like novice gardeners see fertilizers:
- they don’t understand it
- they’re a bit afraid of it
- they only try a bit here & there, so the results are inconsistent.
I don’t like hard-push sales and neither do most of your clients (it’s also not appropriate for a mental health professional). But what I do like is content marketing.
Content marketing isn’t pushy. It’s nurturing a relationship.
- It’s what you put on your website.
- It’s the care in your emails.
- It’s the helpful information in your blog & your social media posts that target exactly what your clients need to hear.
Content marketing is taking care of people by teaching, helping, and reaching out. That makes it perfect for the mental health field.
Hard selling is like nitrogen — it can burn as easily as it can nourish. Content writing is a nice mound of earthy compost.
A good content strategy feeds relationships and encourages healthy growth.
When clients decide they need your services, they’ll know who they need because they’ve been hearing from you all along.
Mental Health Content Marketing Bears Fruit
Websites, blogs, social media, & email lists are some of the scariest or most tedious aspects of running a small business (for the owner). Because of that, they get pushed aside.
This is a costly mistake. 70-80% of consumers research a company online before visiting or making a purchase (source: Blue Corona).
You need to show up. I give you a web presence so those who need your services can find you. (And you still get to happily do your own job.)
Once you have a following, I’ll work with you to take care of them, because people who have already have a relationship with you are more likely to come back to you again when they need help.
You’re More Like a Garden than a Huge Park
Huge companies consider content marketing one of the most important things they do.
And they’re right.
They either hire agencies they have an in-house team, and the process goes like this:
- The graphic designers creates the designs that are needed.
- The copywriters write all the content for the project.
- All of this is handed over to the web developers to create the page that brings the graphic design and copy together.
This often costs 10’s of thousands of dollars, if not more (and yes . . . still worth it).
You’re willing to invest, but you need a more efficent process.
You need someone who is all of this in one package.
I offer a unique combination of copywriting and digital marketing. I bring everything in your content strategy together–cultivating your project from seedling stage to harvest.
Ready to Talk?
(760) 354 9126
San Diego, California