Blog"Tea and Company"
Casual Conversation about Content and Stuff for the Business-and-Marketing side of helping people.
Michael Stelzner's Writing White Papers is considered one of the "bibles" on the subject and I've been rereading it. If you're even remotely interested in writing white papers or other research-based forms of long-content, I highly recommend it. (and by the way, I...
This month, I joined a special copywriter mastermind. It's a big deal for me. At first, I couldn't figure out why, but it's becoming clear. via GIPHY Yesterday, in the first coaching call, the leaders were asking what we got out of the first challenge and the first...
Keywords, backlinks, algorithms . . . the terminology isn’t as important as understanding SEO and why it exists.
The therapeutic relationship begins at your website — this is where your potential client meets you. Make it a good introduction.
Facebook is specifically designed to work with your brain’s anticipation centers. Controlling its role in your life starts with understanding.