(760)354-9126 lora@lorahorn.com

My Services - rough draft

The Therapeutic relationship starts on the web.

 

Nurture that relationship with informative, supportive web copy.

Specialties

My Process – In Process

We can take two approaches, we can guess what your prospective clients want to hear, or we can find out first and give them what they need.

You get more value from your copy this way, and it is is invigorating to have a clear voice as you move forward.

 

Phase 1: Strategy -- Finding your Voice

The best way to define your voice is to listen to not only how you see yourself, but how others see you —

  • your employees
  • your colleagues
  • and most especially your client

I also research your competition and outside data to get a solid idea of what makes you unique in your field (Unique Value Proposition).

All of this means value for you. We’re not guessing about what your potential clients need to hear. They are telling us.

 

Phase 2: Collaboration - Deciding What We Do Next

We take your Unique Value Proposition and decide:

 

  • What’s the best way to reach your potential clients?
  • How should we serve those you already have a relationship with?
  • What are your short-term & long-term goals?

Phase 3: Create & Test

I write the necessary copy for your white paper, case study, web page, and/or blog — letting your voice and priorities flow through what I write.

After that, I set them up so that I know they are working hard to serve you and your clients.

It’s easy to think a certain headline or copy will work, but it’s better to know. When there’s a question — or even if there isn’t, we test. I can use heat maps, A/B testing, and other strategies to know how readers are reacting to our efforts before we fully launch.

 

Phase 4: Implement & Support

At this stage we set it up to launch: segment, tweak, and get everything into place. Then we let it go and do it’s job.

I watch it to make sure it’s doing what it’s supposed to and I make sure your prospects & clients are supported the way we want throughout the whole project.

 

Phase 5: Debrief

A project isn’t complete if we don’t take a look at what we did right and what we could’ve done better.

We absolutely want to lay the groundwork for future successes, so I include a debrief in the process.

offerings

Packages

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The Whole Thing

offerings

Websites

web page copy

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custom wordpress website

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landing pages

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offerings

Audits and Strategy

BLOGGING & ARTICLES

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website & SEO

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white papers & case studies

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affordable options

Latin Makes Everything Look Fancy

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Packages

Not My Packages

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Get In Touch – This is Legit

Escondido, CA 92026
(760)354-9126
lora@lorahorn.com

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Louie, I think this is the beginning of a beautiful friendship!